Organization: Express builders and promoters

Location: Noida 

Express builders and promoters is offering Digital marketing job opportunities. THE EXPRESS GROUP as a legacy needs no introduction. The Group rests on an accomplished reputation of over 40 years as Developers of prime Commercial and Residential Properties nationwide. Each project designed by the Express Group stands as an architectural landmark and reflects innovation, professionalism, and transparency.

Eligibility

• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis – focused on delivering leads for business
• Drive marketing programs that are highly targeted based on content affinity of relevant segmented audience cohorts
• Manage all efforts and goals on organic and digital paid media: SEO/SEM, Display, Paid Social, Affiliate, Direct buys, etc. Serve as the lead for programmatic display, especially the Double Click suite.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.

Requirements for job

•  Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact
• Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation, and planning with Google/FB/others as a partner
• Research, monitor, and track what’s trending on social media and coordinate with departments to create content around trending topics.
• Organize weekly brainstorming meetings for upcoming projects and be an active participant in suggesting fresh ideas that shall be replicated on the campaigns and social brand pages.
• Effective coordination with other teams to create and execute campaigns that will initiate sales and increase footfalls on the pages, website, and project sites.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.

Official Advertisement Link

https://shorturl.at/SXBii

More Information