Organization: Estetica
Location: Hyderabad, Telangana, India
We seek a creative and skilled Digital Content Writer jobs to join our team at Estetica, a cutting-edge platform connecting salons, spas, and skin clinics with clients. The ideal candidate will craft engaging and SEO-optimized content for blogs, social media posts, reels, and other marketing channels. You will play a pivotal role in building our brand voice, driving traffic, and increasing engagement through compelling content that resonates with our target audience.
Table of Contents |
| 1. Job Details |
| 2. Qualifications |
| 3. Responsibilities |
| 4. Official Advertisement Link |
Job Details |
|
| Job Source | Offline |
| Organization | Estetica |
| Job Location | Hyderabad, Telangana, India |
| Similar Jobs | https://shorturl.at/ElH0N |
Qualifications
• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• Experience writing for beauty, wellness, or technology industries.
• Basic understanding of graphic design tools (e.g., Canva) and video editing tools (a plus).
• Familiarity with analytics tools like Google Analytics to track content performance.
Responsibilities
Content Creation:
- Write high-quality, engaging, and SEO-optimized blogs on topics related to beauty, wellness, and aesthetics.
- Create catchy and engaging captions, descriptions, and scripts for social media posts and reels.
- Develop clear and persuasive copy for newsletters, ad campaigns, and other digital platforms.
Social Media & Reels Content:
- Brainstorm and produce creative ideas for short-form content, such as Instagram reels and TikTok videos.
- Work closely with the design and video teams to align visual and written content.
SEO Optimization:
- Research and incorporate targeted keywords to optimize content for search engines.
- Ensure all blog posts and website content align with best practices for SEO.
- Analyze content performance and refine strategies based on data-driven insights.
Brand Voice Development:
- Maintain a consistent and compelling brand voice across all platforms.
- Tailor content tone and style to different audiences and channels.
Research & Trends:
- Stay updated with industry trends, competitor content, and audience preferences.
- Research trending topics and incorporate them into content plans.
Collaboration:
- Collaborate with the marketing team to align content with campaign goals.
- Work closely with SEO experts, designers, and social media managers to produce cohesive campaigns.