Running PPC Ads is the top-notch medium for businesses to gain online traffic. If you are interested to know about some PPC interview questions then this blog will be the most suitable for you. In the blog, we will cover some important PPC interview questions to get you selected for the interview.
Basic PPC Interview Questions You Must Know
1. Define PPC.
PPC also known as Pay-Per-Click, is also associated with online marketing. In PPC, the client pays fees anytime one of the client’s advertisements is clicked on. Social media platforms that PPC can implement include Facebook, Twitter, and Instagram. Advertisers select specific keywords to run the ads. In PPC, when a user searches for keywords, the ads are shown on the internet pages. When the user clicks on the ad, the advertiser gives money.
2. What are some common PPC platforms?
Common PPC platforms are:
- Google Ads: It is one of the most effective platforms for advertising. Google Ads are applied for search ads in Google, through which organizations can increase their access and expand their business.
- Bing Ads: It is for Bing search engine for clients or advertisers.
- Facebook Ads: This platform allows clients to display ads to users on Facebook. By Facebook, ads are promoted more as Facebook is widely used by people around the world
- Instagram Ads: Instagram ads allow advertisers to run ads. Instagram is also a widely used website so in it ads are promoted widely.
- Twitter Ads: This platform gives advertisements using tweets to reach people using Twitter and help ads grow.
3. What is Quality Score?
Quality Score in Google is a rating of the quality of ads.
A good Quality Score means your ads are at good position. Quality Score is important because it helps advertisers create ads that are better. A good quality score makes the ads more important for the people surfing the internet and helps to improve the experience.
4. What is a negative keyword?
Negative keywords are an important part of PPC, and the interviewer can ask this to test you.
A negative keyword is a word you add to your ads to stop ads from showing up in internet searches. It helps so that our ads don’t appear for searches not related to our content.
5. What is A/B testing in PPC?
A/B testing in PPC is running two different ads to see which ad performs better. There could be a change in ads. A/B testing is important because in it we test the performance and visibility of ads. By A/B testing, we get better ads and it helps in improving our ads for better performance of the company.
Conclusion
PPC is used for increasing traffic, and sales, it requires a good understanding of, strategies. Preparing PPC interview questions means we are ready to answer questions about basic concepts like negative keywords. By knowing common PPC interview questions you can put yourself as a good candidate and grow in the world of marketing. We hope you liked this blog. Stay tuned to read more about PPC and digital marketing interview questions.