Organization: Navitas

Location: Delhi

Navitas is offering Salesforce Career. Navitas connects students, agents, universities, and industry to an exceptional international higher education experience. University pathways, direct-degree entry, globally managed campuses, increased access to education, global offices, employability training, English-language education, creative media qualifications, industry partnerships, and more.

Eligibility

• Salesforce Marketing Cloud Management:
• Oversee the administration and daily operations of Salesforce Marketing Cloud.
• Manage user access, roles, and permissions within the platform.
• Ensure platform configurations align with business requirements and best practices.
• Email and Journey Building:
• Design, build, and optimize email marketing campaigns and customer journeys.
• Leverage Journey Builder to create automated, multi-step marketing programs.
• AMPScript and Personalisation:
• Write and implement complex AMPScript code to deliver personalized and dynamic content.
• Develop solutions to enhance the personalization and relevance of communications.
• Data Management and SQL:
• Crafted and executed SQL queries to extract and manipulate data for campaigns and reports.
• Conduct data cleanup and ensure data integrity within the platform.
• Manage data imports and synchronization between Salesforce Marketing Cloud and other systems.
• Reporting and Analytics:
• Generate comprehensive reports using various data views and metrics within Salesforce Marketing Cloud.
• Analyse campaign performance and provide actionable insights to improve effectiveness.
• BAU Tasks:
• Execute day-to-day tasks to support marketing campaigns and initiatives.
• Monitor campaign performance and make necessary adjustments for optimization.
• Additional Requirements/Skills:
• Project Management: Experience with project management tools e.g. Asana or Jira, and methodologies to handle multiple campaigns and initiatives simultaneously.
• APIs and Integrations: Knowledge of API integrations to connect Salesforce Marketing Cloud with other platforms and tools.
• Data Visualization Tools: Familiarity with data visualization tools like Datorama, Power BI, and Looker Studio for enhanced reporting and insights.
• Customer Experience Management: Understanding customer experience management and strategies to improve customer engagement and satisfaction.

Requirements for job

• Bachelor’s Degree in Computer Science, Information Technology, or any related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud.
• Proficiency in AMPScript, SQL, and data management.
• Experience with email marketing, automation, and journey building.
• Strong analytical skills and ability to generate actionable insights from data.
• Familiarity with SFMC, HubSpot, and Marketo, with experience managing these platforms preferred.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills and ability to work collaboratively in a team environment.

Official Advertisement Link

https://shorturl.at/kWdr1

More Information